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Executive summary: The role models of young social activists
We encourage you to read the latest executive summary of NCK About the role models of young social activists , from which you can learn, among others: who inspires people from Generation Z, what features the young generation thinks leaders should have and whether the concept of role model is current and adequate for this group. The executive summary is a new form of presenting key conclusions from NCK research. It was created for readers who cannot always devote time to read a longer report.
The qualitative study, based on the method of autobiographical narrative interviews, aimed to find the answer to the question of who has a significant impact on the biographies, decisions and attitudes of young activists operating in local communities. The report is based on the analysis of over 50 autobiographical narrative interviews. As part of the analysis of the collected data, we created four personas: activist Michalina, alternative activist Jagoda, leader Zosia, community-oriented Alek. Searching for differences and similarities between the respondents resulted in the identification of recurring features and attitudes, related to each other at the level of biography and identity, which translated into the description of personas. In a simplified way, they reflect the most important characteristics of the surveyed activists.
We encourage you to read the executive summary and full version of the report as well.
